With all the talk of Apple in the news, it seems that the tech giant Amazon has been left behind. Apples previous quarter performance was stellar, and that of Amazon was lackluster. A war has been waging between these two tech giants, and it looks like Apple has won another battle. The war has just begun and the final battle is going to be years in the making. To support this argument the kindle fire must be considered. Many believe that this tablet is no competition for the iPad, those critics are correct. What the critics fail to grasp is that the Kindle Fire has no desire to be the iPad. The Kindle Fire falls into its own bracket and attempts to capture a different part of the populous that cannot afford the iPad, or may just not want a bulky tablet. These critics (or die-hard Apple fans) of Amazon fail to realize that in may take the second or third Kindle Fire to begin truly capturing market share from Apple, but when it does it will be a battle to the death. Imagine if the first iPhone had come out in a market with other smartphones that had similar capabilities, it would not have survived because it was not by any means exceptional. In fact it was extraordinary because it had no competition. Apple went on to critique the iPhone product and that is why they sold the 4s so well last quarter. When Amazon critiques their Kindle they will be a force to be reckoned with.
“Success is a lousy teacher. It seduces smart people into thinking they can’t lose.” – Bill Gates
